12/15/2023 0 Comments Portfolio about us examples![]() ![]() If you have some, definitely showcase your past achievements or positive reviews. This should be closely linked to your brand and values (such as using an authoritative, fun, or direct tone), but should also consider your audience and the tone they are most likely to be receptive to. When telling your story it is important to consider your tone. Sharing your company story will help your clients to empathize with you and your business. Basically, how your business got to become what it is today. Talk about your breakthroughs, your milestones, and your evolution of building your brand. Your customers will want to know about your backstory, and what made you want to start your business in the first place. ![]() Your StoryĮvery single company has a story, so tell yours! Start with the reason behind starting your business, the idea or problem that prompted your first steps, be open about challenges you’ve faced along the way, and pick out some of your favorite moments to share as well. Also, customers will be more willing to trust a company that aligns with their own values. What do you stand for? What kind of image do you want to portray to your customers? This will show the “human” side of your business, and help make it more relatable. This is also the perfect place to showcase your brands’ vision statement.Īnother crucial point is outlining your company values. ![]() It’s an opportunity to show what’s unique about you and your business. Look at mission statement examples for inspiration before starting yours.Ī mission statement will guide your customers as to whether they think they should shop with you or not. A good mission statement explains the purpose behind your brand and connects with your audience. The first key thing to include in your About Us page is a clear and concise mission statement. Team information such as people’s roles or personalities.Social proof such as testimonials, reviews, awards, or case studies.Content written in the brand’s tone of voice, which should be decided with the audience in mind.A mission statement, vision statement, and company values.Some key elements of a good About Us page include: This is how you can attract customers to your online store who are actually in your target audience. The About Us page of your website is an opportunity for you to tell the story of your business, your values, and your achievements. The way you decide to approach this is very important, as the design, visual aspects, and written content showcases how you want your brand to be seen. ![]()
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